Legal notice

1. COMPANY INFORMATION

This Legal Notice has been prepared on behalf of Safi, a streetwear and minimalist clothing brand operating under Swedish jurisdiction. For legal enquiries, please contact us via our official channels.

2. INTELLECTUAL PROPERTY RIGHTS

All intellectual property rights in and to the Safi brand — including the brand name, logo, design elements, product designs, photography, and marketing materials — are owned exclusively by Safi.

2.1 Trademarks The name "Safi" and all associated logos and design identifiers are the proprietary trademarks of Safi. Unauthorised use is strictly prohibited and may constitute trademark infringement under Swedish and EU law.

2.2 Copyright All original content produced by Safi is protected by copyright. No part may be reproduced, distributed, or commercially exploited without prior written consent.

2.3 Prohibited Actions Without express written authorisation, you may not:

Copy or distribute Safi's intellectual property for commercial purposes
Use Safi's branding or visual identity in any manner likely to cause confusion
Create derivative works based on Safi's designs
Register trademarks or domain names confusingly similar to Safi

3. PRODUCT DISCLAIMER

Safi strives to ensure all product descriptions, images, and specifications are accurate at the time of publication. We reserve the right to modify products, pricing, and availability without prior notice. Product colours displayed online may vary slightly from the physical item due to screen calibration differences.

4. CONSUMER RIGHTS & RETURNS POLICY

As a consumer purchasing from Safi, you are protected under the Swedish Consumer Purchase Act (Konsumentköplagen) and EU Directive 2011/83/EU on Consumer Rights.

4.1 Right of Withdrawal Customers in the EEA have the right to withdraw from a purchase within 14 calendar days of receiving their order, without providing any reason. You must notify us within this period to exercise this right.

4.2 Return Conditions To be eligible for a return, items must:

Be in original, unworn, and unwashed condition
Have all original tags and packaging intact
Be accompanied by proof of purchase

Items that have been personalised or are designated final-sale are excluded unless defective.

4.3 Defective Goods If a product is defective or not in conformity with the contract, you are entitled to remedies under the Consumer Purchase Act, including repair, replacement, price reduction, or contract rescission.

5. LIMITATION OF LIABILITY

To the maximum extent permitted by law, Safi shall not be liable for:

Indirect or consequential damages arising from the use of our products
Loss of profits or data resulting from purchasing decisions based on published information
Delays in delivery attributable to third-party logistics providers or force majeure events

Nothing in this clause excludes liability for death, personal injury caused by negligence, fraud, or any liability that cannot be excluded under Swedish law.

6. PRIVACY & DATA PROTECTION

Safi processes personal data in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and applicable Swedish data protection law.

6.1 Data We Collect We collect and process personal data necessary for order fulfilment and customer communication — including name, delivery address, email address, and payment-related information.

6.2 Your Rights You have the right to access, rectify, erase, restrict, and port your personal data under GDPR Articles 15–22. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY).

7. MARKETING & COMMUNICATIONS

Safi's marketing activities are conducted in accordance with the Swedish Marketing Act (Marknadsföringslagen) and applicable EU consumer protection regulations. You may opt out of marketing communications at any time by following unsubscribe instructions or contacting us directly.

8. GOVERNING LAW & DISPUTE RESOLUTION

This Legal Notice is governed by the laws of Sweden. In the event of a dispute, we encourage customers to contact us directly first. If unresolved, consumers have the right to refer the matter to the National Board for Consumer Disputes (Allmänna reklamationsnämnden, ARN). The courts of Sweden shall have jurisdiction over any legal proceedings.

9. AMENDMENTS

Safi reserves the right to amend this Legal Notice at any time. Material changes will be communicated via our official channels and take effect from the date of publication.

10. CONTACT

For legal enquiries or to exercise your data rights, contact Safi via our official communication channels.